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Laura DuPriest, with 46 years of expertise in hairstyling, makeup, esthetics, and manicuring, has successfully owned and operated her signature Laura DuPriest Salons. Her focus has always been on enhancing beauty, confidence, and clarity through personalized services and high-quality hair skincare products.

Laura started her career as a fashion, TV and runway model first in California, New York and Europe. When she returned home from Germany in the late 80's, she decided to share the hair and makeup secrets she learned as a model opening her first salon in Sacramento, California.

From 1987 to 2026, Laura's signature salons solutions provide a range of hair and skincare products developed by Laura and her staff combined with feedback from thousands of clients.

Laura DuPriest has been a warm and trusted voice for natural beauty on television for years. Featured on ABC, PBS, Home Shopping Network, and America's Store, she shares professional salon secrets and insights on hair products and skincare products with audiences nationwide through her Laura DuPriest salon.

Laura DuPriest delivers authoritative impartial insights for legal cases involving salons, med-spas, cosmetics and industry standards. With four professional licenses and over four decades of practical experience, Laura offers deposition, trial testimony and consulting that attorneys rely on for strength and clarity in beauty-related litigation.

Tailored solutions for salon success - including management optimization, professional training, strategic interior design and top-tier safety/compliance protocols. Backed by 40 + years of real-world ownership and
expertise - let's build or refine your business with integrity and proven results.

After PBS invited me to host the Emmy-nominated national special Natural Beauty: Salon Secrets at Home, Random House asked me to put those kitchen-counter salon secrets into a book. This is that book.
It is not a catalog of expensive potions. It is the insider playbook I used in my own salon: strawberry citrus masks, Egyptian milk baths, homemade “wax,” sugar-and-oil scrubs that outperform the pricey stuff, and the chapters women still quote back to me—Salon Snake Oil and Cosmetic Counter Combat. Beauty that starts in the pantry, not the department store. A Random House title that launched as Amazon’s #1 beauty book.

This one is the bigger makeover.
As a former model who had to rescue herself from tired, frumpy, and overweight, I wrote A Beautiful New You for the woman who knows something has to change and does not want a scalpel to do it. Hair, clothes, posture, food, energy, attitude—six steps, real before-and-after stories from women I transformed on television and in the salon, and the same no-nonsense voice that made the first book travel.
Not a diet book. Not a shopping list. A total makeover from the inside out, published by Random House for anyone ready to walk taller than the mirror.












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